In 2024, we find ourselves at the start of an exciting technological era, marked in particular by major advances in the field of generative artificial intelligence (GAI). What trends will shape the technological landscape of the future? I'll be sharing what I already know, and what's to come promises promising technological advances that arouse my curiosity as an expert in digital innovation and information strategy :

RAG: the personalised chatbots of the future

Start by remembering this name: RAG. It embodies the innovative symbiosis between generative AI and databases, giving rise to bespoke chatbots ready to invade the corporate world. French companies such as SafeBrain and Dust are pioneering this revolution, developing versatile platforms capable of manipulating text, code, images and search, regardless of models.

Personalised chatbots: indispensable collaborators 

In 2024, the advent of personalised chatbots is set to become commonplace. These virtual assistants will be versatile and adapted to specific tasks. Imagine every employee having several personal assistants, optimising their day-to-day productivity.

AI-generated video: the second cinematic wave

A revolution in AI-generated video is expected in 2024. Sophisticated models will produce cinematic-quality clips for the big screen, social media and advertising.

AI avatars: a new era in human-machine relations

AI avatars are preparing to become the preferred virtual companions of humans. Market leaders such as Character AI are paving the way for a new era of human-machine relations, offering unprecedented interactive experiences.

Electoral disinformation: a major issue

Anticipate a major challenge in 2024 with the use of AI to generate electoral disinformation, particularly during the US elections.

Essor de la robotique : polyvalence propulsée par l’IA

Multi-purpose robotics will enjoy accelerated growth thanks to generative AI. Google Deepmind is playing a pioneering role, driving the development of robots capable of performing a variety of tasks.

Scientific discoveries: accelerated by AI

In science, AI continues to accelerate discoveries, whether in the creation of new materials, new molecules, or in crucial areas such as health, technology and the environment.

Mini-LLM : révolution énergétique dans l’industrie du smartphone

Mini-LMs, compact, energy-efficient language models, promise to revolutionise the smartphone industry. Apple's strategy in this area will be closely scrutinised, as it could define the next era of mobile telecommunications.

2024 is shaping up to be a pivotal time when generative AI will redefine the way we live, work and interact with technology. Stay tuned for the trends that will shape our digital future.