Refka Payssan

Doctorante chercheuse en sciences de l’information et de la communication spécialisée en IA génératives et Technomédias

Journalist specialising in TechnoMedias

Writer

Contact :

contact@refkapayssan.com

https://www.linkedin.com/in/refkapayssan

Journalist

I specialize in writing SEO and news-optimized articles, investigative reporting and production of broadcast-ready content. With a hybrid skill set, I manage both the editorial and technical aspects of media production, and have also managed editorial teams as an editor.

Media Consultant

I support media, NGOs, universities and content producers in navigating their digital future, harnessing their editorial creativity and positioning themselves in the evolving landscape of Generative AI. I advise on the technical, editorial, legal and ethical aspects of these powerful tools.

PhD researcher student in Information and Communication Sciences specializing in Generative AI

The TechnoMedia era: the use of generative artificial intelligence by journalists. A critical analysis of individual and collective choices, in the light of economic constraints, editorial specificities and deontological and ethical issues. This is the title of my research project, which covers ethics, deontology, artificial intelligence, technology and economics. I also offer cutting-edge training in editorial innovation, information product management and the impact of digital technologies on the information ecosystem. As a lecturer, my teaching assignments include renowned institutions such as Paris Saclay, Léonard De Vinci and the Institut National de l'Audiovisuel in France.

My personal web site

A bilingual web site, you will find all of my skills there, as well as a blog section with several articles about content creation and the web universe (the images are generated by AI – Midjourney): Blog