Visionary expertise in Technomedia and Influence .

Refka Payssan, PhD candidate and researcher in Information and Communication Sciences and expert consultant in Techno Media, brings an innovative perspective to the influence of digital technologies on today's media landscape. A lecturer, she has taught at the University of Paris Saclay and the Leonard De Vinci university campus, and has worked as a journalist and editor with prestigious institutions such as France Télévisions, Radio France, France Médias Monde and the Institut national de l'audiovisuel (INA).

Expertise and areas of research

• A critical analysis of the use of generative artificial intelligence in the media
• Exploring the ethical and deontological issues associated with new technologies
• Study of the impact of digital media on public opinion

Contributions and achievements

• Fondatrice de l’agence RP communication & influence, promouvant une approche éco-responsable
•  Author of numerous reports for renowned media such as France 3, Euronews and France 24
• Regular speaker on the use of generative artificial intelligence, digital communication and influential content.

Refka Payssan stands out for its avant-garde vision of techno-media, offering unique perspectives on the future of communication in the digital age. Her multidisciplinary expertise makes her a key reference in the field of media innovation and information strategy.