Generative AI Consulting, Digital Media Technologies & Influence Strategies

RP Communication & Influence - Refka Payssan

RP Communication & Influence helps organizations, media companies, and professionals understand, adopt, and strategically integrate digital technologies, generative artificial intelligence, and emerging communication practices. Our approach combines expertise in Information and Communication Sciences, extensive media experience, critical analysis of emerging technologies, and strategic advisory services.

The approach combines expertise in information and communication sciences, media experience, critical analysis of technologies and strategic support.

Our areas of expertise

Generative artificial intelligence and innovation

Analysis of the uses of generative AI, support for its integration into business processes, raising awareness of ethical issues, and staff training.

Strategies for influence and digital communication

Consultancy on digital visibility, editorial strategies, analysis of media transformations and support for organisations with their communications.

Training and expertise in technomedia

Training courses on changes in the information ecosystem, the uses of generative AI, and the professional, ethical and deontological issues surrounding new technologies.

An approach that combines research and professional practice

Refka Payssan is a researcher in information and communication sciences, specialising in technomedia and the uses of generative artificial intelligence in the media.

His work combines research, teaching, journalism and digital communications consultancy.