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Generative AI in 2024: the trends that will redefine our world

15/01/2024/0 Commentaires/In artificial intelligence, THE WEB /par Payssan Refka

In 2024, we find ourselves at the start of an exciting technological era, marked in particular by major advances in the field of generative artificial intelligence (GAI). What trends will shape the technological landscape of the future? I'll be sharing what I already know, and what's to come promises promising technological advances that arouse my curiosity as an expert in digital innovation and information strategy :

RAG: the personalised chatbots of the future

Start by remembering this name: RAG. It embodies the innovative symbiosis between generative AI and databases, giving rise to bespoke chatbots ready to invade the corporate world. French companies such as SafeBrain and Dust are pioneering this revolution, developing versatile platforms capable of manipulating text, code, images and search, regardless of models.

Personalised chatbots: indispensable collaborators

In 2024, the advent of personalised chatbots is set to become commonplace. These virtual assistants will be versatile and adapted to specific tasks. Imagine every employee having several personal assistants, optimising their day-to-day productivity.

AI-generated video: the second cinematic wave

A revolution in AI-generated video is expected in 2024. Sophisticated models will produce cinematic-quality clips for the big screen, social media and advertising.

AI avatars: a new era in human-machine relations

AI avatars are preparing to become the preferred virtual companions of humans. Market leaders such as Character AI are paving the way for a new era of human-machine relations, offering unprecedented interactive experiences.

Electoral disinformation: a major issue

Anticipate a major challenge in 2024 with the use of AI to generate electoral disinformation, particularly during the US elections.

Essor de la robotique : polyvalence propulsée par l’IA

Multi-purpose robotics will enjoy accelerated growth thanks to generative AI. Google Deepmind is playing a pioneering role, driving the development of robots capable of performing a variety of tasks.

Scientific discoveries: accelerated by AI

In science, AI continues to accelerate discoveries, whether in the creation of new materials, new molecules, or in crucial areas such as health, technology and the environment.

Mini-LLM : révolution énergétique dans l’industrie du smartphone

Mini-LMs, compact, energy-efficient language models, promise to revolutionise the smartphone industry. Apple's strategy in this area will be closely scrutinised, as it could define the next era of mobile telecommunications.

2024 is shaping up to be a pivotal time when generative AI will redefine the way we live, work and interact with technology. Stay tuned for the trends that will shape our digital future.

Media, manipulation and opinion: putting the confiscation of collective thought to the test

29/11/2023/0 Commentaires/In Presse /par Payssan Refka

L’influence des médias numériques sur la formation de l’opinion publique : naviguer dans l’ère de l’information en ligne

Digital media has radically transformed the way we consume and understand information. At a time when the global web weaves a web of interconnection, it is essential to closely examine how these media influence the formation of public opinion.

La pluralité des sources : un défi et une opportunité

The proliferation of online platforms offers a variety of sources of information. However, it presents both a challenge and an opportunity. Individuals are confronted with a multitude of perspectives, sometimes contradictory, which raises the crucial question of the reliability and veracity of the information.

Information bubbles and the virtual echo-chamber

Social media algorithms have the power to create information bubbles, where users are exposed to content that confirms their own opinions. This «echo-chamber» can reinforce prejudices and restrict access to divergent perspectives, thus influencing the way public opinions are formed.

Virality and the effect of contagion

The speed at which information flows online is unprecedented, often driven by viral mechanisms. This can lead to phenomena where unverified information spreads rapidly, impacting collective perception. The responsibility of digital media in the dissemination of accurate information is therefore becoming a crucial issue.

Promote critical thinking and media literacy

In the face of these challenges, it becomes imperative to promote critical thinking and media literacy. Individuals need to be equipped with the skills to assess the credibility of sources, recognize potential biases and be aware of the mechanisms underlying the dissemination of information online.

While digital media provide unprecedented access to information, it also poses significant challenges to the quality and objectivity of this information. Navigating the online information age requires active engagement to cultivate critical thinking and media literacy to ensure informed and balanced public opinion formation.

Media convergence: between digital influence and the spread of conflict

Traditional media and digital media find themselves in a complex interplay of mutual influence. While traditional media have long been the gatekeepers of information, digital media have emerged as powerful actors capable of engaging global audiences in an instant. However, this convergence is not simply a harmony of impartial information. Rather, it raises crucial questions about how traditional and digital media can become instruments for spreading conflict and division within multicultural societies.

Digital inspiration in traditional media

Traditional media have been forced to adapt to the digital age, adopting strategies and formats inspired by online platforms. TV channels, newspapers and radio stations are now incorporating interactive elements, online surveys and social media discussions into their programs. However, this digital inspiration can also lead to drifts, because the search for clicks and shares can sometimes take precedence over the search for objectivity.

Propagande des guerres : les médias comme instruments

Are you a Pro …? as if we were watching a match where goals are the number of victims, without anyone having the respite for a retreat and a lucid analysis, humanity failed and the media are accused of being at the origin of this failure. Traditional and digital media have been criticized for their role in spreading war propaganda. The influence of the media on public opinion is well established, but in the digital age, this influence can be amplified on an unprecedented scale. International conflicts can be exacerbated by biased media coverage, creating deep divisions among multicultural populations.

Division within multicultural societies

Traditional and digital media can contribute to the fragmentation of multicultural societies by accentuating differences rather than encouraging dialogue and mutual understanding. Digital platforms, in particular, can foster the creation of information bubbles, where individuals are exposed only to perspectives that reinforce their own beliefs, thereby contributing to polarization.

The need for critical discernment

Faced with these challenges, it becomes crucial for media consumers to exercise critical discernment. Diversity of sources of information should be encouraged, and the ability to challenge prevailing narratives should be cultivated. Media, whether traditional or digital, must take responsibility as stewards of information and promote objectivity rather than serve special interests.

The convergence between traditional and digital media offers exciting opportunities, but it also presents significant challenges. The propensity for war propaganda and division within multicultural societies underlines the need for critical reflection and increased editorial responsibility. As the media continues to evolve, it is imperative to ensure that they remain instruments of mutual understanding rather than catalysts of conflict.

#MediaSmart #OpinionMedia

The influence of culture on the development of Artificial Intelligence

20/08/2023/0 Commentaires/In artificial intelligence /par Payssan Refka

Artificial Intelligence (AI) has emerged as one of the most revolutionary technologies of our time. However, it is crucial to recognize that AI is closely linked to human culture. The interactions between culture and AI are complex and profoundly influence the way this technology develops and is perceived around the world.

La culture en tant que source de données et de biais

AI relies on vast data sets to learn and make decisions. This data often comes from cultural and social sources. This means that the cultural biases inherent in data can be reflected in AI systems. For example, if a dataset is biased in favor of a certain culture or demographic group, AI can reproduce these biases in its results, leading to unintended discrimination.

L’IA au service de la diversité culturelle

On the other hand, AI can also be used to celebrate and preserve cultural diversity. AI technologies, such as machine translation and speech recognition, make it easier for people from different cultures to communicate and share ideas. What's more, AI can help preserve languages and customs by documenting them digitally, preserving cultural heritage for future generations.

L’IA dans les arts et la créativité culturelle

AI has also found its place in the artistic and creative fields. AI algorithms are capable of generating music, painting, writing and even films. This raises questions about the authenticity of AI-generated creativity and how it fits into human culture. Some see these new forms of expression as a fusion of technology and human creativity, while others fear that it devalues the unique aspect of human art.

How can we prevent AI from destroying our democracies?

03/04/2023/0 Commentaires/In artificial intelligence /par Payssan Refka

A guide to the difference between real and fake AI content!

Artificial intelligence (AI) is dramatically revolutionising our world, but the technology also poses risks to our societies and democracies. Experts warn that AI can have adverse effects on privacy, national security, social justice and civil liberties. If we do not take steps to minimise these risks, we could see the rise of an increasingly unequal and authoritarian world.

The first danger of AI is that algorithms can reproduce the prejudices and discriminations of our society. For example, recruitment algorithms can discriminate against applicants on the basis of their gender, race or social background. Similarly, policing algorithms can unfairly target minority groups as being more likely to commit crimes.

The second danger of AI is that algorithms can manipulate public opinion and influence elections. Social networking algorithms can create filter bubbles that reinforce pre-existing opinions and reduce the diversity of views. They can also promote false or misleading content, creating confusion in people's minds and altering their judgement, such as what we have recently seen linking on social networks to the photo of the Pope in a white down jacket or images of President Emmanuel Macron in the streets of Paris sitting on garbage bags.

It is therefore crucial that people are educated about AI and how to tell the difference between true and false content. Educators can help create a culture of fact-checking and critical thinking that will enable people to better understand the information they receive. Teachers can also help young people understand the basics of AI, the different forms of AI, their benefits and risks.

In addition, it is important to involve citizens in the development of AI. This implies forming multidisciplinary teams, composed of scientists, engineers, social scientists and humanities specialists, as well as representatives of civil society, to discuss the social and ethical implications of AI.

The petition regarding the suspension of AI development by Elon Musk and Steve Wozniak is an initiative that highlights the importance of transparency in AI development. Companies and governments need to be more transparent about how they use AI and the data they collect. They also need to give citizens more control over their own data, including the ability to delete or control it.

AI can be a positive force for human progress and well-being. But if we do not take steps to minimise the risks, it could harm our societies and democracies. By educating people about AI, involving citizens in the development of AI, and promoting transparency in the use of AI, we can maximise the benefits of this technology while minimising its risks.